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CUSTOMER RELATIONSHIP MANAGEMENT
1. Define customer relationship management & what are the different factors that influence buying behaviour?
2. Discuss consumer purchase decision process giving one real time example
3. State the importance of customer relationship building. State the different levels of relationship marketing & tools used to develop strong customer bondage
4. What do you mean by customer interaction management? Discuss the routes & factors influencing CIM
5. What do you mean by a loyal customer & discuss loyal customer ladder?
6. Please write a short note on Customer Life Cycle.
7. Please write a short note on Disadvantages of CRM with Indian context.
8. Explain the two dimensions to CRM – Customer facing and Company facing
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