WE PROVIDE CASE STUDY ANSWERS, ASSIGNMENT SOLUTIONS, PROJECT REPORTS AND THESIS
ARAVIND - 09901366442 – 09902787224
CONSUMER
BEHAVIOR
1. What does the purchase of a product like Nike mean to Sunder
Singh?
2. What does the story say about our society and the impact of
marketing on consumer behavior?
1. Explain how the above-mentioned information is likely to
benefit a marketer?
2. Which of the above mentioned types are likely to respond to
sales promotion? Explain.
3. A manufacturer of personal care products in the premium
segment starts frequent sales promotions. What is likely to be the impact on
the above-mentioned types?
1. What is likely to be the decision process in case of choosing
an airline?
2. Would this plan suggested by the vice president help in
convincing the customers to use Star Airways? Give your reasons.
1. Has Shobha identified the best target market for Mouse-Rid?
Why or why not?
2. Does Shobha have enough needed data on consumer behaviour?
What type of consumer research should Shobha conduct?
3. What type of advertising can influence consumers for this
type of product?
1. Discuss the nature of problem(s) in this case?
2. Suggest the kind of consumer research needed?
3. How should Golden Glow be positioned/ repositioned to bring
about the desired change among consumers? Give your reasons.
1. Why would some consumers have high-involvement levels in
learning about this sales promotion?
2 Is a level of 75 per cent comprehension realistic among
those who become aware of an ad? Why or
why not?
3. Do you think such promotions are likely to influence the
quality image of the retail store? Explain.
WE PROVIDE CASE STUDY ANSWERS, ASSIGNMENT SOLUTIONS, PROJECT REPORTS AND THESIS
ARAVIND - 09901366442 – 09902787224
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