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CONSUMER BEHAVIOR
CASE - 1
Questions
Discuss the various factor which
influences consumer behavior in china?
What should be the target market and
what can be the marketing strategy?
CASE - 2 (20 Marks)
Questions
Discuss as to how the consumer behavior
has evolved post 1950?
CASE - 3 (20 Marks)
Q1) With reference to case above ,define
the terms below, and justify how they influence consumer behavior?
Cultural and Cross-Cultural Influences
Subculture and Social Class
Reference Groups and Family
CASE-4 (20 Marks)
Questions
Matrimonial classified has moved from
newspaper to online service, how has the consumer behavior changed, what are
the factors which had influenced it?
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