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ADVERTISING
MANAGEMENT
A) Define
Advertising Copy? Please explain various ways of writing print advertising copy
with examples?
B) Design
an AD campaign for a construction engineering company? (Manufacturers of
construction product)?
C) Write
short notes on:
1:
Characteristics of the ideal print advertisement
2: AIDA
Model
3:
Medial planning tools
4: ATL
/ BTL
5: Ad
agency organization structure
D) Illustrate
positioning statement for:
1:
Maruti
2:
Nirma washing powder
3:
BOSCH
4:
Harvard business school
5:
Apples
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