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International Marketing
Q1. Discuss
the challenges faced by Asian Paints during the process of globalization.
Q2. “Leveraging
the supply chain across the international subsidiaries would yield best results
for the company” Comment.
Q3. Do
you think that globalization needs innovation in technology or HR processes?
Critically analyze.
Q4. How
important is local manufacturing for an international marketer?
Q1. Discuss
the statement “In the market for biotech products, patents are very important
in preserving competitive advantage”.
Q2. Learning
the “solid state fermentation” technology made Biocon stronger in the Global
market – Discuss.
Q3. Can
India develop as a global hub for biotech in the next twenty years?
Q4. “Retention
of professionals in Indian firms is not difficult, given the right
environment”. Can this statement be supported by the case facts?
Q5. On
which future product areas should Biocon concentrate?
Q1. Focus
is the key to success in International Markets. Do you agree? Why or why not?
Q2. Suggest
some strategies for Indus Fila in the local market. Is there any link between
domestic and international growth?
Q3. What
are the prominent issues that might challenge Indus Fila in a couple of decades
from now?
Q4. Which
new strategies should the company frame for future growth?
Q5. Do
Joint Venture bring about growth? Discuss with reference to the case facts.
Q1. Cognizant
adopted good segmentation and positioning strategies to achieve their targets.
Comment.
Q2. “Adopting
a hybrid business model would enhance the growth of the company”. How do you
support this statement?
Q3. “Are
growth drivers similar for all companies? Substantiate your arguments in
relation to the case facts.
Q4. What
could be the company’s status 10 years down the line, if the strategies are
same as at present.
Q5. Is
it a good strategy to create new verticals as soon as critical mass achieved?
Argue for or against
Q1. Can
you cite any other examples of similar buyouts by an Indian company? Any other
country’s company?
Q2. List
3 major advantage of this deal to Tata Steel.
Q3. What
are the possible threats because of this deal?
Q4. Do
you think this deal will inspire other Indian business houses or companies? Why
or why not?
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