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Marketing Management
Q1. Explain Sales Promotion
Techniques
Q2. Explain Forms of Direct
Marketing.
Q3. What do you mean by the
term product Life Cycle (PLC) Explain the stages of PLC. Find out in which
stage of PLC are the Following product
in India, and suggest suitable marketing strategies for each) Tooth Powder b)
Microwave Ovens b) Bicycles d) VCRs.
Q4. Discuss the role &
importance of physical distribution in the consumer products marketing.
Q5. Explain Channel conflicts
Q6. Give the steps in launching
a new product. Also give various methods of test marketing a new Product.
Q7. Explain Product Life Cycle
in detail .How do marketing strategies change as product moves. through various
stages of Life cycle
Q8. How will you alter the
marketing mix –intensity & composition ,as a product is entering the
maturity stage in the lifecycle? How again the marketing mix will have to be
modified ,when the same product ,later on, starts showing sales – decline?
Answer Sheet, Project Reports, Thesis Reports contact
ARAVIND – 09901366442 – 09902787224
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