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Marketing Management
Q1.“Success of of several
consumer products in the Indian market in the recent Past Was directly of
indirectly related to packing decisions.” Critically evaluate the Statement
describing the nature and importance of packing decisions. Give suitable
illustrations from Indian consumer market.
Q2.Define the term Channels of
Distribution. Describe various types of channels used for distributing the
consumer product and industrial products and industrial products. What are the
aspects considered while selecting the channels of distribution.
Q3. What are the functions of
Marketing Mix .Discuss three Brands that failed due to poor integration of the
marketing mix elements.
Q4. Explain Product Life Cycle
in detail .How do Marketing strategies change as product moves. Through various
stages of Life cycle.
Q5. ‘RushMush Foods (P) Ltd.’
plans to launch a new line of mushroom, based instant food products. They
already have a popular line of (noninstant) mushroom products, in the market.
Which steps will you recommend to the management of ‘RushMush” to enable their
launch in the Indian market. Make necessary assumptions and justify your
answer.
Q6. Which are the factors that
influence the pricing strategy of an organization operating in highly
competitive environment.
Q7. R.K.Industries Ltd.,
intends to launch a new folding exercise cycle in Indian market. As a marketing
manager which steps would you like to take while launching this product? How
will you conduct the test marketing for this product. Make necessary
Assumptions and justify your answer.
Q8. What are Current trends in
packaging?
Answer Sheet, Project Reports, Thesis Reports contact
ARAVIND – 09901366442 – 09902787224
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