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Marketing Management
Q1. Explain Sales Promotion Techniques
Q2. Explain Forms of Direct Marketing.
Q3. What do you mean by the term product Life Cycle (PLC) Explain the stages of PLC. Find out in which stage of PLC are the Following product in India, and suggest suitable marketing strategies for each) Tooth Powder b) Microwave Ovens b) Bicycles d) VCRs.
Q4. Discuss the role & importance of physical distribution in the consumer products marketing.
Q5. Explain Channel conflicts
Q6. Give the steps in launching a new product. Also give various methods of test marketing a new Product.
Q7. Explain Product Life Cycle in detail .How do marketing strategies change as product moves. through various stages of Life cycle
Q8. How will you alter the marketing mix –intensity & composition ,as a product is entering the maturity stage in the lifecycle? How again the marketing mix will have to be modified ,when the same product ,later on, starts showing sales – decline?
Answer Sheet, Project Reports, Thesis Reports contact
ARAVIND – 09901366442 – 09902787224
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