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Sales & Distribution Management
- What action should the Phillips Company have taken to change the company image in the public utility field?
1.
Describe Castleberry’s major operations
responsibilities. How well is he carrying out each of these responsibilities?
2.
What kind of planning activities should
Castleberry be carrying out regularly? What planning areas need immediate
attention?
3.
How do you suppose Castleberry’s time should be
divided operations and planning?
1.
Suggest what Wagner should have done to reduce
personnel turnover and eliminate the other problems at Central CATV.
1.
If
you were acting as a consultant for the Driskill Company, what recommendations
would you make with respect to the preparation of quotas of the sales force?
2.
How
would you evaluate the arguments of the sales manager and the marketing
research director?
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