STUDY ANSWERS, ASSIGNMENT SOLUTIONS,
PROJECT REPORTS AND THESIS
aravind.banakar@gmail.com
ARAVIND - 09901366442 – 09902787224
Marketing Management
1. In what ways do the
reference programs create added value for Siebel’s and Sun Microsystems’ B2B
customers?
2. How might the reference
programs help Siebel and Sun Microsystems predict demand for their products?
3. How do you think the global
reach of the Internet has affected the youth market at which MTV is aimed? Does
this make it more or less difficult to devise programming that crosses borders?
Why?
4. What should MTVNI do to
ensure that cultural traditions and varying styles of humor don’t negatively
affect any of its new international programming?
5. Find an upcoming film that
has an official Web site. What feature does the site have? Which ones are
designed to deliver information to the public and which are designed to capture
information? How successful do you think this site will prove to be as a
marketing research tool? Why?
6. How can filmmakers control
the information that appears on the internet? Should they take these steps why
or why not?
7. If Toyota was to broaden
its target market for Scion, which segment or segments might the film include?
8. How would you describe Toyota’s positioning
strategy for the Scion?
9. One industry consultant argues that cereal
companies should be focusing on
new-product
innovations instead of on ways to repackage the same old products. Do you
agree? Why or why not? Support your answer with evidence from the case or from
your reading of the chapter.
10. How can cereal manufactures
reposition their brands in light of today’s hectic lifestyles and even changes
in eating habits (like carb avoidance as advocated by the Atkins diet)? What
would it take for you to perceive dry cereal as a convenient and healthy food?
How do you think companies like Kellogg’s could use your answer to persuade the
general public
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