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Business Research Methodology
CASE
01: Sintex Industries Limited: Grooming
with Increased Demand of Plastic
1.
Discuss various stages of
the research to launch this research programme
2.
Define the research
problem
3.
Discuss the type of the
research design used for this research programme
4.
What will be the nature
of data for ascertaining consumer attitude?
5.
Discuss the scaling
techniques used to measure the consumer attitude, and justify your selection of
a particular scaling technique.
CASE
02: Air Conditioner Industry in India: Systematic Replacement of the
Unorganized Sector by the Organized Sector.
1.
What will be your
sampling frame, appropriate sampling techniques, sample size, and
sampling process?
2.
Will you be using
probability sampling technique or nonprobability sampling technique and why?
3.
What will be your plans
to control sampling and non -sampling errors to obtain an
accurate result?
CASE
03: Centre for Monitoring Indian Economy Pvt. Ltd: An Independent
Economic Think Tank.
Let us consider you as an owner of a marketing
research firm and assume that a multinational company firm has contacted you to
prepare a detailed report on the consumer electronics market in India.
The report must be prepared in light of the market share for various companies
of consumer electronics, future demand for different products of consumer
electronics, profit after tax, and various other financial parameters of
different companies, compete industry analysis, demographics of rural and urban
market, government policies, and various other economic parameters (national
income, per person income, growth rate, Gross Domestic Production (GDP), and so
on), Use Indiastat.com. CMIE products and other available secondary data
sources to prepare the required report on the consumer electronics industry in
India. The report must be prepared keeping in mind he company’s
requirement to launch the primary data survey.
CASE
04: TVS Motors Company Ltd.,
Three-wheeler market is also growing in its own
proportion. In the year 2000-2001, market was covered with the demand for
2,14,000 units in a year. This is projected to reach the 6,60,000 uits
per year in the year 2014-2015. TVS Motors is willing to cater the
opportunities of three-wheeler brand “TVS KING” on the basis of customer’s
response. Assume, having this task in hand, the company decided to use
both survey and observation method to collect the required response from the
customer. What kind of survey methods should company use to collect the
required information? What will be the basis of selecting an appropriate
survey technique? What observation method the company should use to
collect the information related to adding new features in the product? What
should be the base of using survey and observation method?
CASE:
05: Castrol India Limited: A Journey from Market Growth to Market Saturation
In a multiplayer environment, customers shifting
from one brand to another are common. All the companies are coming up
with unique offers not only to retain its customers but also to encroach in the
customer base of other companies. Suppose CIL is also willing to examine “brand
shift” from Castrol to other companies and from other companies to Castrol.
What kind of research strategy will it be
opting? What should be the steps of this research programme? Make a blue
print of this research programme.
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