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Public Relations Management
Maximum Marks: 100
Note: Attempt any five questions. All questions carry equal marks.
1. What do you understand by Public Relations? How is it different from Advertising and Publicity? Give examples.
2. Define "Publics" in PR. What, in your view, will be various kinds of Publics for a Bank? Discuss.
3. What are various media units under the Ministry of Information and Broadcasting in the Central Goverernment? Choose any one media unit and discuss its functioning.
4. Trace the history of Public Relations in India highlighting the role of Public Relations Society of India.
5. Define Community Relations. Why, in your view, are they important for the corporate sector? Discuss with examples.
6. Choose any one PR campaign and critically examine the same.
7. What in your view is the role and scope of evaluation and feedback in PR? Discuss various kinds of evaluation methods.
8. What in your view are the qualities for a successful Public Relations officer? Discuss.
9. Crisis management is a very important function of PR. Explain with examples.
10. Write short notes on any two of the following: 10+10
(i) Public Opinion
(ii) Organizing
(iii) Internal Publics
(iv) Press Release
(v) Press Conference
Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
ARAVIND – 09901366442 – 09902787224
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