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Principles and Practice of Management
Case (20 Marks)
Because of a number of new
product introductions, and the modifications of several existing products, the
marketing director has decided to issue a new sales manual to its sales force.
The present manual is pocketsized, about 5 by 8½ inches, and is bound in book form. To make the new manual more
efficient and to allow for more product information on each page, the size is
increased to 8½ by 11 inches, and the pages are in a looseleaf binder so that
they can be easily replaced without reprinting the entire manual. When the new
manuals are issued you notice Sam Jeffries, an oldtimer on the sales force,
carefully cutting the 8½ by 11 pages
down to 5 by 8½ inches and pasting them over pages in the old manual.
When you ask him why he is doing this, he tells you that the old manual fits in
his pocket, and he doesn’t want to carry a big looseleaf binder around.
Answer the following question.
Q1. What went wrong here?
Q2. Is it worth the effort to try to convince
Jeffries to use the new manual?
Case (20 Marks)
The Gurjjar agitation in the
Western part of India (particularly in the Indian state of Rajasthan) had
claimed many lives since 2007. The Gurjjar community was demanding Scheduled
Tribe status for the community but the issue became a matter of debate as scholars held divergent views about the
origins of the Gurjjars. The issue also took a political hue and posed a
serious challenge for policy maker in India.
Answer the following question.
Q1. Should the issue of inclusion of the Gurjjar
community in the Scheduled Tribes category be corrected by political means?
What will be the major consequences for Indian politics and society if the
Gurjjars are enlisted in the Scheduled Tribes Category?
Q2. Is there a need to redefine the criteria
for considering any community for inclusion in the Scheduled Tribes category?
Discuss.
Case (20 Marks)
The Regional Administrative
office of a company was hastily set up. Victor a young executive was directly
recruited to take charge of Data
Processing Cell of this office. The data processing was to help the
administrative office in planning and monitoring. The officer cadres of the administrative office
were a mix of directly recruited officers and promote officers. Females
dominated the junior clerical cadre. This cadre was not
formally trained. The administrative office had decided to give these fresh
recruits on the job training because
when results were not up to the expectations blame was brought on the Data
Processing Cell. Victor realized that
the administrative office was heading for trouble. He knew that his task would
not be easy and that he had been selected because of his experience, background
and abilities. He also realized that certain functional aspects of the administrative
office were not clearly understood by
various functionaries, and a system and procedures were blindly and randomly.
Following First seminar Dcuhna
conducted a one week training course for the clerical cadre, especially for
juniors, freshly recruited clerks. The grand finale followed swiftly Dcuhna
happened to ge annoyed with a female clerk. During the absence of her officer,
who was on sick leave and ahd not been substituted by another officer, she bean
submitting nil returns. Dcuhna took pains to explain her that certain topics a
nil feedback was not tenable. The lady reported that it was none of his
business to tell her this. He should talk to her officer when the officer
reports back from leave. Dcuhna fired her and reported the situation to CRM.
The other ladies were up in the arms against Dcuhna. The lady also complained
to higher management that Dcuhna had no business to scold her, He countered
that has been a male clerk in her place
he would have scolded him too, when females enjoyed equal rights with males he
was not impartial. Dcuhna was transferred to another place rather than another
department which was humiliating to him. A shocked and disillusioned Dcuhna
quit the enterprise.
Answer the following question.
Q1. Diagnose the problem and enumerate the
reasons for the failure of Dcuhna ?
Q2. What could Dcuhna have done to avoid the
situation in which he found himself ?
Case (20 Marks)
Perdue Farms, running the
international business of food and agriculture, was a privately held family run
business established with the vision,
‘To be the most trusted name in food and agricultural products’. In 2012, in
the markets of the eastern United States,
Perdue Farms stood as the third largest poultry company and the number
one brand of fresh chickens. The three generations of the Perdue family had
followed the same vision in the business, though their approaches had varied.
Arthur, Franklin, and Jim, had worked
for at least five years outside the family business before joining Perdue
Farms; Jim opined that, “You can’t find out about yourself and your abilities
in a family business as easily as you can in an independent business.” The
successful succession planning at
Perdue Farms from the second to the third generation could be attributed to the
fact that during the transfer of ownership from Frank to Jim, a family business consultant
was called in to address the transition issues. According to Jim, the major
challenges in business succession included persons belonging to the older
generation being reluctant to step away from the business, and being unable to
provide motivation for the younger generation... In a bid to bring new
varieties of chicken into the market, Arthur in the early days of the business crossbred the best
available varieties of chicken to produce better quality hybrids. The founder
of the farm set up the business based on a vision which was followed by all the
generations... Though all the three generations of the Perdue family had been able to successfully run the
family business with a common a vision of quality, integrity, teamwork,
and stewardship, there were
differences in all the three leaders.. I Under Jim’s stewardship, Perdue Farms
grew manyfold but it also became the target of various allegations. In March
2010, nonprofit environmental groups like Assateague Coast keeper and Water
keeper Alliance filed a suit accusing Perdue Farms and its contractor Hudson
Farms of polluting the waters flowing into the Chesapeake Bay. Perdue Farms was
struggling to counteract many of the allegations leveled against it such as
negative effects of its operations on the environment, exploitation of farmers,
and making false claims of producing ‘humanely’ raised chickens.
Disagreeing with these charges,
Jim opined that the company was doing enough in seeking environmental
protections; he said, “We’re doing a lot (to protect the environment) and we’ll
continue doing a lot, and I think the rest of the country will benefit from
what we’re doing and learning here..
Answer the following question.
Q1. Discuss the concept of
family business, its advantages & disadvantages.
Q2. Analyze the management style across
different generations,
Q3. Analyze the management style across
different generations.
Q4. Explain the role played by
an entrepreneur in setting up a family business, identifying the
opportunities
and sustaining the growth of the firm.
Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
ARAVIND – 09901366442 – 09902787224
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