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Marketing Management
Q1. What is Inventory
Management (10 marks)
Q2. Explain On Line
marketing (10 marks)
Q3. Present the major.
issues affecting “costs’ in the context of Inventory , management. Explain your
views citing Examples (10marks)
Q4. Present the factors
that influence the pricing strategy of an organization .Which among them are
non – controllable ? Why? (10 marks)
Q5. Advertisement
expenses are usually wasteful, with no guarantee of enhanced sales or higher
loyalty from among the target audience” .Do you agree with this statement
?Present your view – point. (10 marks)
Q6. What do you mean by
the term Physical Distribution? Explain briefly the nature & importation in
the sphere of physical distribution (10 marks)
Q7. “Ware – housing
decision are growingly becoming more critical” . Discuss quoting examples (10
marks)
Q8. R.K.Industries Ltd.,
intends to launch a new folding exercise cycle in Indian market. As a marketing
manager which steps would you like to take while launching this product? How
will you conduct the test marketing for this product. Make necessary
Assumptions and justify your answer. (10 marks)
Assignment Solutions, Case study Answer sheets
Project Report and Thesis - Contact
ARAVIND – 09901366442 – 09902787224
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