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Marketing Management
Answer the following question.
Q1. Give the steps in launching a new
product. Also give various methods of test marketing a new Product. (10 marks)
Q2. What are the various types of Brand
Extensions. Explain with necessary
examples wherever required. (10 marks)
Q3. Bring out the utility & quality
aspects of packaging. Quote examples as appropriate (10 marks)
Q4. Discuss the role & importance
of physical distribution in the consumer products marketing. (10 marks)
Q5. Present the major. issues affecting
“costs’ in the context of Inventory , management. Explain your views citing examples.
(10 marks)
Q6. What is Inventory Management? (10 marks)
Q7. Explain Wholesaler. (10 marks)
Q8. Explain Types of advertising (10 marks)
Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
ARAVIND – 09901366442 – 09902787224
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