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Marketing
Management
Q1. What do you mean by
the term product Life Cycle (PLC) Explain the stages of PLC. Find out in which
stage of PLC are the Following product in India, and suggest suitable marketing
strategies for each
a) Tooth Powder b)
Microwave Ovens b) Bicycles d) VCRs.
Q2. What are the
functions of Marketing Mix .Discuss three Brands that failed due to poor
integration of the marketing mix elements.
Q3. Rush Mush Foods (P)
Ltd.’ plans to launch a new line of mushroom, based instant food products. They
already have a popular line of (non instant) mushroom products, in the market.
Which steps will you recommend to the management of ‘Rush Mush” to enable their
launch in the Indian market? Make necessary assumptions and justify your
answer.
Q4. Present the factors
that influence the pricing strategy of an organization .Which among them are
non – controllable? Why?
Q5. Explain Inventory
Decisions.
Q6. Explain On Line
marketing
.
Q7. What is Test
marketing?
Q8. Explain Channel
conflicts
Assignment Solutions, Case study Answer sheets
Project Report and Thesis - Contact
ARAVIND – 09901366442 – 09902787224
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