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BUSINESS COMMUNICATION
CASE STUDY (20 Marks)
When you do business internationally, you may assume that all businesspeople have the same basic understandings. Although you will find a common appreciation for making profits and reducing costs, you may run across business approaches that surprise you. Diverse cultures have different business values and practices. A little effort at gaining some cultural literacy can help you deal successfully with people around the globe. It's important that you demonstrate that you are a global citizen so international customers are willing to do business with you. It's not realistic to set a goal of gaining a deep understanding of all the cultures you may deal with in the course of growing your international marketing. Instead, aim for a core competency. According to an article in "Profit" magazine, you can look at six areas of knowledge you need: Familiarize yourself with cultural attitudes about dealing with strangers, language barriers, how groups respond to sales pitches as either favors or cutanddried presentations, local channels you must use for brand awareness, the technical proficiency and capacity of the country or region and how the culture views the importance of doing things on time or relaxing about meeting times and deadline dates. You must understand how a culture views business dealings so you know what style to use when approaching businesspeople in that culture. Some cultures look at a transaction as a favor among friends, while others embrace the more American style of a straightforward discussion about making money. Still others may allow business discussions only in certain settings and frown on them at other times. Look into this aspect of the culture before you make any business proposals. You can evaluate your business transactions with a culture different from your own in light of that culture's contextual clues. This helps you avoid gaffes and create business communications that have a positive impact. The country's history and assumptions about Americans can affect how your message is received. Be sensitive to hotbutton issues and avoid any phrases or words that could suggest you look down on the culture or that you consider the person you're dealing with to be a secondclass citizen in his own culture. This kind of cultural literacy is of utmost importance when you communicate so you can avoid unintentional negative cultural messages when conducting business. Using internationally accepted word choices and phrases ensures your business dealings won't be misunderstood. Some American phrases do not translate well. For example, "We shall see" means "No" in China. Other phrases such as, "Flying by the seat of our pants" or "Ballpark figure" may not have any meaning at all in other cultures. Scrutinize your written communications for figurative language that may not translate. In addition, cut your verbal communications to the basics. It's important for a company doing global business to remember that the language at its home office may not be universal.
Answer the following question.
Q1. How can you increase business by increasing awareness of cultures? Discuss.
Q2. Why International Business Communication is important? Debate.
CASE STUDY (20 Marks)
An Indian marketing executive from a startup company recently came to us because she gave many webinars and her audience wasn’t responding well. Problem: She spoke too fast, never paused between words and was generally not understandable although she had deep knowledge in her field.
Answer the following question.
Q1. Give detailed solution for the above problem.
Q2. Give an overview of the case.
CASE STUDY (20 Marks)
Whatever the size of your company, the greatest value comes by integrating your complete telecommunications portfolio with one vendor. And no company can offer the breadth of services, level of support, or innovative tools that CA can provide. Our industry leading Integrated Solutions are the choice of smart businesses nationwide. CA helps businesses rise above the status quo in the IT world. Most businesses are unable to audit their IT spend because they have no accurate inventory of their IT setup (phone lines, contracts, pricing, equipment, etc.), let alone by location. Businesses struggle with multiple carriers, service vendors, contract terms, and technology platforms, all of which adds unnecessary complexity, management burden, and costs. On top of it all, IT staff members are usually bogged down in the daily grind of break fix issues instead of being dedicated to forward looking projects for the business. With CA Communications as a strategic partner, life won't ever be the same: CA conducts a comprehensive inventory review of every location and provides you with. No more guessing what your monthly spend is or what contracts are in place for each of your locations. No more blindly counting on vendors to bill you correctly. CA consolidates and aligns your telecom spending through consultation and sourcing. We provide expert help to determine what you have and what you need. We then, without bias, provide professional sourcing to vastly simplify your telecom setup while ensuring you receive the absolutely lowest prices on equipment or network service without sacrificing quality. With CA, all of your telecom contracts will leverage your total telecom expenditures and will be coterminous. CA proactively manages your IT system – we will monitor your environment and you will have one call to make to one company for any issues nationwide 24x7x365. No more waiting on hold for endless hours with a giant company or being burdened with service issues that are more cheaply outsourced. CA can also recommend the right array of managed services to ensure your IT system has the lowest total cost of ownership that is robust even in the face of rapid growth or a natural disaster.
Answer the following question.
Q1. Why it is difficult in most of the companies to audit IT spend? Discuss
Q2. What is proactive management? Explain
CASE STUDY (20 Marks)
Ability to swap content out quickly —Prior to rolling out the SnapComms solution, the insurance company were limited to what they could put on staff screensavers. This was due to the fact that pushing out screensaver content to staff computers was only done once per quarter, so the ability to change what was displayed was time consuming for the desktop team. With the SnapComms Screensaver Messages solution, the Communications team have complete control of when screensavers are displayed, how many are displayed at once, and they now have the additional benefit of being able to target specific screensavers to different parts of the business. The assigned message administrators can deploy a screensaver whenever they need to, without engaging the Desktop Support team to push it out manually, making the whole process a lot more efficient. SnapComms has addressed the issues that were impacting staff communications at the insurance company. Important communications now get the cut through they need in order to keep staff informed of potential issues at their location in real time. The Communications team now has the ability to run targeted internal communications campaigns without having to rely on the desktop support team. And the Compliance manager has the ability disseminate compliance communications across the business, with an eye to the future of being able to quiz staff on policies and track results in real time.
Answer the following question.
Q1. Give an overview of the case
Q2. “SnapComms does more than just reduce email overload” Comment.
Assignment Solutions, Case study Answer sheets
Project Report and Thesis - Contact
ARAVIND – 09901366442 – 09902787224
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