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Consumer Behavior
Q1. Give attributes of alternative. (10 marks)
Q2. Give consumer attitudes towards the product (10 marks)
Q3. Discuss self concept theory (10 marks)
Q4. Discuss McGuire's comprehensive scheme of psychological motives. (10 marks)
Q5. Write a short note on consumer characteristics (10 marks)
Q6. What are approaches to activating problem recognition (10 marks)
Q7. Discuss the role of reference groups for patronizing a new magazine? (10 marks)
Q8. Briefly describe the changing trends in consumer behavior in Indian context
Assignment Solutions, Case study Answer sheets
Project Report and Thesis - Contact
ARAVIND – 09901366442 – 09902787224
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