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BUSINESS
COMMUNICATION
CASE
STUDY (20 Marks)
When
you do business internationally, you may assume that all businesspeople have
the same basic understandings. Although you will find a common appreciation for
making profits and reducing costs, you may run across business approaches that surprise
you. Diverse cultures have different business values and practices. A little
effort at gaining some cultural literacy can help you deal successfully with
people around the globe. It's important that you demonstrate that you are a
global citizen so international customers are willing to do business with you.
It's not realistic to set a goal of gaining a deep understanding of all the
cultures you may deal with in the course of growing your international
marketing. Instead, aim for a core competency. According to an article in
"Profit" magazine, you can look at six areas of knowledge you need:
Familiarize yourself with cultural attitudes about dealing with strangers,
language barriers, how groups respond to sales pitches as either favors or cutanddried
presentations, local channels you must use for brand awareness, the technical
proficiency and capacity of the country or region and how the culture views the
importance of doing things on time or relaxing about meeting times and deadline
dates. You must understand how a culture views business dealings so you know
what style to use when approaching businesspeople in that culture. Some
cultures look at a transaction as a favor among friends, while others embrace
the more American style of a straightforward discussion about making money.
Still others may allow business discussions only in certain settings and frown
on them at other times. Look into this aspect of the culture before you make
any business proposals. You can evaluate your business transactions with a
culture different from your own in light of that culture's contextual clues.
This helps you avoid gaffes and create business communications that have a
positive impact. The country's history and assumptions about Americans can
affect how your message is received. Be sensitive to hotbutton issues and
avoid any phrases or words that could suggest you look down on the culture or
that you consider the person you're dealing with to be a secondclass citizen in
his own culture. This kind of cultural literacy is of utmost importance when
you communicate so you can avoid unintentional negative cultural messages when
conducting business. Using internationally accepted word choices and phrases
ensures your business dealings won't be misunderstood. Some American phrases do
not translate well. For example, "We shall see" means "No"
in China. Other phrases such as, "Flying by the seat of our pants" or
"Ballpark figure" may not have any meaning at all in other cultures.
Scrutinize your written communications for figurative language that may not
translate. In addition, cut your verbal communications to the basics. It's
important for a company doing global business to remember that the language at
its home office may not be universal.
Answer the following question.
Q1. How can you increase business by
increasing awareness of cultures? Discuss.
Q2. Why International Business
Communication is important? Debate.
CASE
STUDY (20 Marks)
An
Indian marketing executive from a startup company recently came to us because
she gave many webinars and her audience wasn’t responding well. Problem: She
spoke too fast, never paused between words and was generally not understandable
although she had deep knowledge in her field.
Answer the following question.
Q1. Give detailed solution for the
above problem.
Q2. Give an overview of the case.
CASE
STUDY (20 Marks)
Whatever
the size of your company, the greatest value comes by integrating your complete
telecommunications portfolio with one vendor. And no company can offer the
breadth of services, level of support, or innovative tools that CA can provide.
Our industry leading Integrated Solutions are the choice of smart businesses
nationwide. CA helps businesses rise above the status quo in the IT world. Most
businesses are unable to audit their IT spend because they have no accurate
inventory of their IT setup (phone lines, contracts, pricing, equipment, etc.),
let alone by location. Businesses struggle with multiple carriers, service
vendors, contract terms, and technology platforms, all of which adds
unnecessary complexity, management burden, and costs. On top of it all, IT
staff members are usually bogged down in the daily grind of break fix issues
instead of being dedicated to forward looking projects for the business. With
CA Communications as a strategic partner, life won't ever be the same: CA
conducts a comprehensive inventory review of every location and provides you
with. No more guessing what your monthly spend is or what contracts are in
place for each of your locations. No more blindly counting on vendors to bill
you correctly. CA consolidates and aligns your telecom spending through
consultation and sourcing. We provide expert help to determine what you have
and what you need. We then, without bias, provide professional sourcing to
vastly simplify your telecom setup while ensuring you receive the absolutely
lowest prices on equipment or network service without sacrificing quality. With
CA, all of your telecom contracts will leverage your total telecom expenditures
and will be coterminous. CA proactively manages your IT system – we will
monitor your environment and you will have one call to make to one company for
any issues nationwide 24x7x365. No more waiting on hold for endless hours with
a giant company or being burdened with service issues that are more cheaply
outsourced. CA can also recommend the right array of managed services to ensure
your IT system has the lowest total cost of ownership that is robust even in
the face of rapid growth or a natural disaster.
Answer the following question.
Q1. Why it is difficult in most of
the companies to audit IT spend? Discuss
Q2. What is proactive management?
Explain
CASE
STUDY (20 Marks)
Ability
to swap content out quickly —Prior to rolling out the SnapComms solution, the
insurance company were limited to what they could put on staff screensavers.
This was due to the fact that pushing out screensaver content to staff
computers was only done once per quarter, so the ability to change what was
displayed was time consuming for the desktop team. With the SnapComms
Screensaver Messages solution, the Communications team have complete control of
when screensavers are displayed, how many are displayed at once, and they now
have the additional benefit of being able to target specific screensavers to
different parts of the business. The assigned message administrators can deploy
a screensaver whenever they need to, without engaging the Desktop Support team
to push it out manually, making the whole process a lot more efficient.
SnapComms has addressed the issues that were impacting staff communications at
the insurance company. Important communications now get the cut through they
need in order to keep staff informed of potential issues at their location in
real time. The Communications team now has the ability to run targeted internal
communications campaigns without having to rely on the desktop support team.
And the Compliance manager has the ability disseminate compliance
communications across the business, with an eye to the future of being able to
quiz staff on policies and track results in real time.
Answer the following question.
Q1. Give an overview of the case
Q2. “SnapComms does more than just
reduce email overload” Comment.
Assignment Solutions, Case study Answer sheets
Project Report and Thesis - Contact
ARAVIND – 09901366442 – 09902787224
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