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Digital Marketing
Answer any five questions. All questions carry
equal marks.
1. Trace the origins and sharp dramatic growth of
Digital Marketing use and illustrate suitable examples.
2. Explain
with examples the benefits of Digital Marketing.
3. Given
an opportunity, Elaborate how you would segment, Target and Position Digital
Space.
4. Explain with examples the difference between
conventional and Digital Marketing.
5. Explain
how online publishing has Changed the opportunities compared to traditional
expensive advertising and media broadcast.
6. Explain
the advantages and disadvantages in use of E-mails as a marketing tool.
7. Write Short notes on the Following Social
Media Marketing tools. (a) Face book (b) Twitter
8. Discuss
with examples as to how mobile device can be leveraged as a marketing tool for
products and services.
Assignment Solutions, Case study Answer sheets
Project Report and Thesis - Contact
ARAVIND – 09901366442 – 09902787224
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