Marketing Management - Explain Forms of Direct Marketing.

Assignment Solutions, Case study Answer sheets

Project Report and Thesis contact

aravind.banakar@gmail.com

www.mbacasestudyanswers.com

ARAVIND – 09901366442 – 09902787224

Marketing Management

Q1. What do you mean by the term Physical Distribution? Explain briefly the nature & importation in the sphere of physical distribution. (10 marks)

Q2. What are the functions of Marketing Mix .Discuss three Brands that failed due to poor integration of the marketing mix elements. (10 marks)

Q3. Which are the factors that influence the pricing strategy of an organization operating in highly competitive environment? (10 marks)

Q4. “Ware – housing decision are growingly becoming more critical”. Discuss quoting examples. (10 marks)

Q5. Present a scheme4 of your choice of the distribution channels for a low price,

‘Low – tech’ domestic consumption product. Margins could be small but sales quantum will be huge .justify each channel option.

Q6. Explain Forms of Direct Marketing.

Q7. Explain Co branding

Q8. What are Levels of Product?

Assignment Solutions, Case study Answer sheets

Project Report and Thesis contact

aravind.banakar@gmail.com

www.mbacasestudyanswers.com

ARAVIND – 09901366442 – 09902787224

Marketing Management - Explain Forms of Direct Marketing.

Answer Sheet, Project Reports, Thesis Reports contact

aravind.banakar@gmail.com

www.mbacasestudyanswers.com

ARAVIND – 09901366442 – 09902787224

Marketing Management

Q1. Explain Sales Promotion Techniques

Q2. Explain Forms of Direct Marketing.

Q3. What do you mean by the term product Life Cycle (PLC) Explain the stages of PLC. Find out in which stage of PLC are  the Following product in India, and suggest suitable marketing strategies for each) Tooth Powder b) Microwave Ovens b) Bicycles d) VCRs.

Q4. Discuss the role & importance of physical distribution in the consumer products marketing.

Q5. Explain Channel conflicts

Q6. Give the steps in launching a new product. Also give various methods of test marketing a new Product.

Q7. Explain Product Life Cycle in detail .How do marketing strategies change as product moves. through various stages of Life cycle

Q8. How will you alter the marketing mix –intensity & composition ,as a product is entering the maturity stage in the lifecycle? How again the marketing mix will have to be modified ,when the same product ,later on, starts showing sales – decline?

Answer Sheet, Project Reports, Thesis Reports contact

aravind.banakar@gmail.com

www.mbacasestudyanswers.com

ARAVIND – 09901366442 – 09902787224