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Customer
Relationship Management
1. In your opinion, what are the most
crucial performance criteria for the performance of a website while trying to
enter into a long-term relationship with customers? (10 Marks)
2. Even though CRM is not always
successful, from your own experiences and observation, enlist 5 successful
applications of CRM & reasons for their success. (10 Marks)
3. To construct a customer profile with
optimum indicators and/or criteria resulting in a rich profile is a challenging
task. Your senior at your organization has entrusted you with the job to lead
your team to conduct this activity.
a. Prioritize 10 criteria for your
organization / industry to develop the customer profile as per the relationship
policy. (5 Marks)
b. From which sources are these data most
likely to be collected. (5 Marks)
 |
| Prioritize 10 criteria for your organization industry to develop the customer profile as per the relationship policy. |
Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
www.mbacasestudyanswers.com
ARAVIND – 09901366442 – 09902787224
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