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Marketing Management
Q1.
What do you mean by the term Physical Distribution? Explain briefly the nature
& importation in the sphere of physical distribution. (10 marks)
Q2.
What are the functions of Marketing Mix .Discuss three Brands that failed due
to poor integration of the marketing mix elements. (10 marks)
Q3.
Which are the factors that influence the pricing strategy of an organization
operating in highly competitive environment? (10 marks)
Q4.
“Ware – housing decision are growingly becoming more critical”. Discuss quoting
examples. (10 marks)
Q5.
Present a scheme4 of your choice of the distribution channels for a low price,
‘Low –
tech’ domestic consumption product. Margins could be small but sales quantum
will be huge .justify each channel option.
Q6.
Explain Forms of Direct Marketing.
Q7.
Explain Co branding
Q8.
What are Levels of Product?
Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
ARAVIND – 09901366442 – 09902787224
