Marketing Management - Explain Channel conflicts

Assignment Solutions, Case study Answer sheets

Project Report and Thesis - Contact

aravind.banakar@gmail.com

www.mbacasestudyanswers.com

ARAVIND – 09901366442 – 09902787224

Marketing Management

Q1. What do you mean by the term product Life Cycle (PLC) Explain the stages of PLC. Find out in which stage of PLC are the Following product in India, and suggest suitable marketing strategies for each

a) Tooth Powder b) Microwave Ovens b) Bicycles d) VCRs.

Q2. What are the functions of Marketing Mix .Discuss three Brands that failed due to poor integration of the marketing mix elements.

Q3. Rush Mush Foods (P) Ltd.’ plans to launch a new line of mushroom, based instant food products. They already have a popular line of (non instant) mushroom products, in the market. Which steps will you recommend to the management of ‘Rush Mush” to enable their launch in the Indian market? Make necessary assumptions and justify your answer.

Q4. Present the factors that influence the pricing strategy of an organization .Which among them are non – controllable? Why?

Q5. Explain Inventory Decisions.

Q6. Explain On Line marketing

.

Q7. What is Test marketing?

Q8. Explain Channel conflicts

Assignment Solutions, Case study Answer sheets

Project Report and Thesis - Contact

aravind.banakar@gmail.com

www.mbacasestudyanswers.com

ARAVIND – 09901366442 – 09902787224

Marketing Management - Explain Channel conflicts

Assignment Solutions, Case study Answer sheets

Project Report and Thesis - Contact

aravind.banakar@gmail.com

www.mbacasestudyanswers.com

ARAVIND – 09901366442 – 09902787224

Marketing Management

Q1. What do you mean by the term product Life Cycle (PLC) Explain the stages of PLC. Find out in which stage of PLC are the Following product in India, and suggest suitable marketing strategies for each

a) Tooth Powder b) Microwave Ovens b) Bicycles d) VCRs.

Q2. What are the functions of Marketing Mix .Discuss three Brands that failed due to poor integration of the marketing mix elements.

Q3. Rush Mush Foods (P) Ltd.’ plans to launch a new line of mushroom, based instant food products. They already have a popular line of (non instant) mushroom products, in the market. Which steps will you recommend to the management of ‘Rush Mush” to enable their launch in the Indian market? Make necessary assumptions and justify your answer.

Q4. Present the factors that influence the pricing strategy of an organization .Which among them are non – controllable? Why?

Q5. Explain Inventory Decisions.

Q6. Explain On Line marketing

.

Q7. What is Test marketing?

Q8. Explain Channel conflicts

Assignment Solutions, Case study Answer sheets

Project Report and Thesis - Contact

aravind.banakar@gmail.com

www.mbacasestudyanswers.com

ARAVIND – 09901366442 – 09902787224

Marketing Management - Explain Channel conflicts

Answer Sheet, Project Reports, Thesis Reports contact

aravind.banakar@gmail.com

www.mbacasestudyanswers.com

ARAVIND – 09901366442 – 09902787224

Marketing Management

Q1. Explain Sales Promotion Techniques

Q2. Explain Forms of Direct Marketing.

Q3. What do you mean by the term product Life Cycle (PLC) Explain the stages of PLC. Find out in which stage of PLC are  the Following product in India, and suggest suitable marketing strategies for each) Tooth Powder b) Microwave Ovens b) Bicycles d) VCRs.

Q4. Discuss the role & importance of physical distribution in the consumer products marketing.

Q5. Explain Channel conflicts

Q6. Give the steps in launching a new product. Also give various methods of test marketing a new Product.

Q7. Explain Product Life Cycle in detail .How do marketing strategies change as product moves. through various stages of Life cycle

Q8. How will you alter the marketing mix –intensity & composition ,as a product is entering the maturity stage in the lifecycle? How again the marketing mix will have to be modified ,when the same product ,later on, starts showing sales – decline?

Answer Sheet, Project Reports, Thesis Reports contact

aravind.banakar@gmail.com

www.mbacasestudyanswers.com

ARAVIND – 09901366442 – 09902787224