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Marketing Management
Answer the following question.
Q1. MK Industries Ltd. Intends to launch a two seater tiny motor car in Indian market. As a marketing manager which steps
would You like to take to lunch this novel product?
Make necessary assumptions and justify your answer.
Q2.
Give the stepsin launching
a new product. Also give various methods of test marketing a new Product.
Q3.
What are the various types of Brand Extensions. Explain with necessary
examples wherever required.
Q4.
Discuss the role & importance of physical distribution in the consumer products marketing.
Q5. Present the major. issues affecting “costs’ in the context of Inventory , management. Explain
your views citing
examples.
Q6. A New brand of a ‘Tyre –thatNever –punctures’ is to be launched
in India by a multinational company with your advice about concept – testing and test marketing Justify your contention.
Q7.
Explain Wholesaler.
Q8.
Explain emarketing.
Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
ARAVIND – 09901366442 – 09902787224
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