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Marketing
Management
SECTION A
Answer any THREE out of Five.
1 ) Define marketing. Discuss in detail the
evolution of different concepts of marketing.
2) What do you understand by the term
marketing strategy?
3 ) Explain how marketing strategy differs in
case of consumer goods and industrial goods.
4) What is meant by Buyer Behavior? Bring
out the social factors influencing buyer behavior.
5) State the qualities of a goods
advertisement.
6) What are the advantages of training the
salesman?
SECTION B
Answer any FOUR out of Seven.
1) Explain stages in product life cycle.
2) Explain importance of market
segmentation.
3) What are the factors affecting pricing
and explain them?
4) What are the sources of recruiting the
salesman?
5) Explain factors to be considered while
pricing a new product.
6) Explain concept of branding and point
out its significance.
7 ) What are the different modes of
transport? How is transport important in marketing?
Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
ARAVIND – 09901366442 – 09902787224
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