Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
www.mbacasestudyanswers.com
ARAVIND – 09901366442 – 09902787224
Marketing
Management
Note:
Solve any Four Questions
Q.1. (a) From a marketing perspective,
what has Guinness done to ensure its longevity?
(b) How would you characterize the Guinness brand?
Q.2. (a) What are the strengths and
limitations of the Internet as a data collection instrument?
(b) What is meant by a
marketing information system? Discuss, using examples, the main components of
such a system.
Q.3. (a) What are the advantages and
disadvantages of co-branding? Suggest two co-branding alliances that you think might be successful,
explaining why.
(b) The product life cycle is more likely to mislead marketing
management than provide useful insights.
Discuss.
Q.4. (a)The marketing of services is no
different to the marketing of physical goods. Discuss.
(b) Discuss the role of service staff in the creation of a quality
service. Can you give examples from your own experiences of good and bad
service encounters?
Q.5. (a)How would you justify the price
differences for a cup of coffee that you might encounter if you purchase it in
a local office shop versus a top-class hotel?
(a) Discuss how a company pursuing a build strategy is likely to react
to both price rise and price cuts by competitors.
Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
ARAVIND – 09901366442 – 09902787224
No comments:
Post a Comment