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Principles and Practice of Management
Case (20 Marks)
Because of a number of new product introductions, and the modifications of several existing products, the marketing director has decided to issue a new sales manual to its sales force. The present manual is pocketsized, about 5 by 8½ inches, and is bound in book form. To make the new manual more efficient and to allow for more product information on each page, the size is increased to 8½ by 11 inches, and the pages are in a looseleaf binder so that they can be easily replaced without reprinting the entire manual. When the new manuals are issued you notice Sam Jeffries, an oldtimer on the sales force, carefully cutting the 8½ by 11 pages down to 5 by 8½ inches and pasting them over pages in the old manual. When you ask him why he is doing this, he tells you that the old manual fits in his pocket, and he doesn’t want to carry a big looseleaf binder around.
Answer the following question.
Q1. What went wrong here?
Q2. Is it worth the effort to try to convince Jeffries to use the new manual?
Case (20 Marks)
The Gurjjar agitation in the Western part of India (particularly in the Indian state of Rajasthan) had claimed many lives since 2007. The Gurjjar community was demanding Scheduled Tribe status for the community but the issue became a matter of debate as scholars held divergent views about the origins of the Gurjjars. The issue also took a political hue and posed a serious challenge for policy maker in India.
Answer the following question.
Q1. Should the issue of inclusion of the Gurjjar community in the Scheduled Tribes category be corrected by political means? What will be the major consequences for Indian politics and society if the Gurjjars are enlisted in the Scheduled Tribes Category?
Q2. Is there a need to redefine the criteria for considering any community for inclusion in the Scheduled Tribes category? Discuss.
Case (20 Marks)
The Regional Administrative office of a company was hastily set up. Victor a young executive was directly recruited to take charge of Data Processing Cell of this office. The data processing was to help the administrative office in planning and monitoring. The officer cadres of the administrative office were a mix of directly recruited officers and promote officers. Females dominated the junior clerical cadre. This cadre was not formally trained. The administrative office had decided to give these fresh recruits on the job training because when results were not up to the expectations blame was brought on the Data Processing Cell. Victor realized that the administrative office was heading for trouble. He knew that his task would not be easy and that he had been selected because of his experience, background and abilities. He also realized that certain functional aspects of the administrative office were not clearly understood by various functionaries, and a system and procedures were blindly and randomly. Following First seminar Dcuhna conducted a one week training course for the clerical cadre, especially for juniors, freshly recruited clerks. The grand finale followed swiftly Dcuhna happened to ge annoyed with a female clerk. During the absence of her officer, who was on sick leave and ahd not been substituted by another officer, she bean submitting nil returns. Dcuhna took pains to explain her that certain topics a nil feedback was not tenable. The lady reported that it was none of his business to tell her this. He should talk to her officer when the officer reports back from leave. Dcuhna fired her and reported the situation to CRM. The other ladies were up in the arms against Dcuhna. The lady also complained to higher management that Dcuhna had no business to scold her, He countered that has been a male clerk in her place he would have scolded him too, when females enjoyed equal rights with males he was not impartial. Dcuhna was transferred to another place rather than another department which was humiliating to him. A shocked and disillusioned Dcuhna quit the enterprise.
Answer the following question.
Q1. Diagnose the problem and enumerate the reasons for the failure of Dcuhna ?
Q2. What could Dcuhna have done to avoid the situation in which he found himself ?
Case (20 Marks)
Perdue Farms, running the international business of food and agriculture, was a privately held family run business established with the vision, ‘To be the most trusted name in food and agricultural products’. In 2012, in the markets of the eastern United States, Perdue Farms stood as the third largest poultry company and the number one brand of fresh chickens. The three generations of the Perdue family had followed the same vision in the business, though their approaches had varied. Arthur, Franklin, and Jim, had worked for at least five years outside the family business before joining Perdue Farms; Jim opined that, “You can’t find out about yourself and your abilities in a family business as easily as you can in an independent business.” The successful succession planning at Perdue Farms from the second to the third generation could be attributed to the fact that during the transfer of ownership from Frank to Jim, a family business consultant was called in to address the transition issues. According to Jim, the major challenges in business succession included persons belonging to the older generation being reluctant to step away from the business, and being unable to provide motivation for the younger generation... In a bid to bring new varieties of chicken into the market, Arthur in the early days of the business crossbred the best available varieties of chicken to produce better quality hybrids. The founder of the farm set up the business based on a vision which was followed by all the generations... Though all the three generations of the Perdue family had been able to successfully run the family business with a common a vision of quality, integrity, teamwork, and stewardship, there were differences in all the three leaders.. I Under Jim’s stewardship, Perdue Farms grew manyfold but it also became the target of various allegations. In March 2010, nonprofit environmental groups like Assateague Coast keeper and Water keeper Alliance filed a suit accusing Perdue Farms and its contractor Hudson Farms of polluting the waters flowing into the Chesapeake Bay. Perdue Farms was struggling to counteract many of the allegations leveled against it such as negative effects of its operations on the environment, exploitation of farmers, and making false claims of producing ‘humanely’ raised chickens.
Disagreeing with these charges, Jim opined that the company was doing enough in seeking environmental protections; he said, “We’re doing a lot (to protect the environment) and we’ll continue doing a lot, and I think the rest of the country will benefit from what we’re doing and learning here..
Answer the following question.
Q1. Discuss the concept of family business, its advantages & disadvantages.
Q2. Analyze the management style across different generations,
Q3. Analyze the management style across different generations.
Q4. Explain the role played by an entrepreneur in setting up a family business, identifying the
opportunities and sustaining the growth of the firm.
Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
ARAVIND – 09901366442 – 09902787224
