Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
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Marketing
Management
Answer the following question.
Q1. Explain main activities of ITPO.
(10 marks)
Q2. Explain Promotion to the Dealer:
Its demerits. (10 marks)
Q3. Explain the terms Product Item and
Product Line in the context of Product
Mix. Why and how product mix is changed? (10 marks)
Q4. Advertisement expenses are usually
wasteful, with no guarantee of enhanced sales or higher loyalty from among the target
audience” .Do you agree with this statement ?Present your view – point. (10 marks)
Q5. Present the major. issues affecting
“costs’ in the context of Inventory , management. Explain your views citing examples.
(10 marks)
Q6. Discuss the role & importance
of physical distribution in the consumer products marketing. (10 marks)
Q7. What are the various channels of
distribution generally used by companies of Distribute FMCG. (10 marks)
Q8. Discuss the pricing techniques
application to a FMCG product being launched In a highly competitive market.
(10 marks)
Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
ARAVIND – 09901366442 – 09902787224
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