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Business Communication
CASE STUDY (20 Marks)
Effective communication is critical to any organization and can help it in many ways. In fact, communication plays a role in product development, customer relations, employee management virtually every facet of a business' operations. Employees are a key audience because they often serve as the conduit to other audiences. If employees are informed and engaged, communications with other constituencies are likely to be strong as well. Effective communications help to establish clear expectations for employees and, perhaps surprisingly, for customers as well. For employees, clear expectations will convey how their performance will impact the company and give them an indication of what they need to do to achieve positive feedback. For customers, clear communication can help manage their expectations about service issues or even about how best to interact with the organization. Effective communication builds strong relationships. Trust and loyalty are key factors in any relationship and both are boosted by communication that is focused on meeting individual needs, conveying important information and providing feedback positive and constructive. Strong relationships with external audiences also build strong solid communication about products, services and company culture and values. Open channels of communication can lead to new ideas and innovation in a number of areas. Employees that understand what's important to their companies can focus on making improvements and spotting opportunities for innovation that can help further success. When employees know their ideas will be sought after, that company leaders will have open minds and be responsive to their feedback, they're more likely to contribute their ideas. Customers also can be a source of great ideas to help improve products and services. The more employees know about the company, its culture, its products and services, and its response to any negative issues, the better job they can do of serving as ambassadors to the community, their friends, relatives and other business connections. Employees who feel they have a strong, positive relationship with their employers and trust the information they receive from their employers will be more likely to share that information with others. Employees can be a highly valued and trusted source of information about a company and its products and services.
Answer the following question.
Q1. How an effective communication can help an organization? Discuss.
Q2. Give your views on the case.
CASE STUDY (20 Marks)
Communicating in business is important in every job, every industry and every geography. Even small businesses face communication challenges. There are literally no roles in which communication with someone whether colleagues, customers or community members doesn't come with the territory. Effective communication is something that most small business owners struggle with. Fortunately, there are some methods that can help businesspeople improve their communications. It is impossible to communicate effectively with anyone without first understanding their needs, interests, concerns and expectations. This is as true in the business world as it is in our personal lives. The first step is to consider what is important to the individual you will be communicating with and what questions or objections he might have. Then, in deciding how to approach the individual and what key messages to convey, ensure that you are focused on meeting and addressing his needs and concerns. Anyone who has embarked on a business communication mission without thorough preparation and failed miserably can understand the importance of preparation. Preparation will vary depending on the situation and the importance of the communication, but certain situations require more preparation than others. Conducting an annual performance review, responding to a customer complaint, making a request for a pay increase and delivering a business presentation all are examples of communications that require preparation. That preparation will include thinking about the messages you wish to convey, possibly writing a script to help you gather your thoughts, and even practicing your communication with a friend, colleague or on your own. Effective business communication first requires taking time to listen to the other person's perspective. Start the conversation by asking questions and listening thoroughly and attentively to the responses. As Stephen Covey, author of "The 7 Habits of Highly Effective People, " has famously said: "Seek first to understand."
Answer the following question.
Q1. How the businesspeople can improve their communications? Explain.
Q2. Give your views on the case.
CASE STUDY (20 Marks)
Many companies and organizations use Versant tests because they help organizations to uphold language standards that are critical to customer satisfaction and employee productivity. When English language and communication skills are essential for success on the job, Versant automated tests can quickly and objectively screen candidates. The test is administered in just minutes by telephone or computer. Improve your staffing and talent management processes with these accurate, reliable tests that drive positive business results. • Competency areas – English oral and written language proficiency • Administration type – Automated by phone (spoken English) (written English) “The Versant Pro – Writing Tests are very useful in developing email skills. We use the tests to create content for our custom email 2.0 classes. The most useful feature for me? The assessment of email “Voice and Tone” – such email skills are the ones that make all the difference for employees working across cultures and teams. I see the Versant Pro – Writing Test as a key tool to help us maximize the return on our time and training dollars.” – Alka Pinto, Lead – India Learning Center, Qualcomm India Pvt. Ltd “Backed with accurate and unmatched technology, the Versant tests helped us standardize and scaleup our recruitment process. This led to significant improvement in the quality of hires on communication skills which considerably helped us optimize both our recruitment and training bandwidth.”
Answer the following question.
Q1. What are Versant tests? Why these tests are necessary? Explain
Q2. Give an overview of the case.
CASE STUDY (20 Marks)
Domino’s Pizza was embroiled in a viral crisis situation when two rogue employees posted videos of adulterated food on YouTube in April 2009. Tim McIntyre, Vice President of Communications, was part of the internal team that delivered the company’s crisis communication plan through Twitter and YouTube. What makes this story so compelling is the social media aspect of both the crisis itself and the strategy for managing the crisis by integration of the same media. The efficacy of best practices and principles of crisis management in the age of social media.
Answer the following question.
Q1. Assess the decision of Vice President of communication, Domino’s Pizza to integrate the same medium that sparked the crisis into the strategies to manage the situation.
Q2. Give an overview of the case.
Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
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