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Marketing Management
Answer the following question.
Q1 “Success of of several consumer products in the Indian market in the recent Past Was directly of indirectly related to packing decisions.” Critically evaluate the Statement describing
the nature and importance of packing decisions. Give suitable illustrations from Indian consumer
market.
Q2. What
do you mean by the term Physical Distribution? Explain
briefly the nature & importation in the sphere of physical
distribution.
Q3. Which
are the factors that influence
the pricing strategy
of an organization operating
in highly competitive
environment.
Q4. A New brand of a ‘Tyre –thatNever –punctures’ is to be launched
in India by a multinational company with your advice about concept – testing and test marketing Justify your contention.
Q5. Present a scheme4 of your choice of the distribution channels
for a lowprice, ‘low – tech’ domestic
consumption product . Margins could be small but sales quantum will be huge .justify each channel option.
Q6. Promotional schemes favouring the dealer slowly become less effective.
Further when these methods to redeem this
situation.R.K.Industries Ltd., intends to launch a new folding exercise
cycle in Indian market. As a marketing
manager which
Q7. steps would you like to take while launching
this product? How will you conduct the test marketing
for this product.
Make necessary
Assumptions and justify your answer.
Q8. What
are Current trends in packaging?
Assignment Solutions, Case study Answer sheets
Project Report and Thesis - Contact
ARAVIND –
09901366442 – 09902787224
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