Tuesday, 7 February 2017

Marketing Management - A New brand of a ‘Tyre –that­Never –punctures’ is to be launched in India by a multinational company with your advice about concept – testing and test ­ marketing Justify your contention.




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Marketing Management


Answer the following question.




Q1 “Success of of several consumer products in the Indian market in the recent Past Was directly of indirectly related to packing decisions.” Critically evaluate the Statement describing the nature and importance of packing decisions. Give suitable illustrations from Indian consumer market.


             Q2.  What do you mean by the term Physical Distribution? Explain briefly the nature                & importation in the sphere of physical distribution.

Q3.  Which are the factors that influence the pricing strategy of an organization operating in highly competitive environment.

Q4.  A New brand of a Tyre –that­Never –punctures’ is to be launched in India by a multinational company with your advice about concept testing and test ­ marketing Justify your contention.

Q5.  Present a scheme4 of your choice of the distribution channels for a low­price, ‘low tech’ domestic consumption product . Margins could be small but sales quantum will be huge .justify each channel option.

Q6.  Promotional schemes favouring the dealer slowly become less effective. Further when these methods to redeem this situation.R.K.Industries Ltd., intends to launch a new folding exercise cycle in Indian market. As a marketing manager which



Q7.  steps would you like to take while launching this product? How will you conduct           the test marketing for this product. Make necessary Assumptions and justify your                      answer.


              Q8.  What are Current trends in packaging?                                                                                 



Assignment Solutions, Case study Answer sheets
Project Report and Thesis - Contact
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